This is engineering
"Turning ideas into reality." Bridges manage two important functions: compression and tension - pushing and pulling. Too much of either and they buckle or snap. Aphane Consulting (AC) identity inspiration is all about balance. Aphane Consulting new identity Aphane Consulting takes a profound step. A step, where in the life of an organisation it reflects upon its own identity and analyses itself critically. It questions its appearance, its behaviour and more importantly, its image. Self-assessment that concludes with inadequacy, requires courage to rectify the situation with determination and discipline. Previous identities presented some colour, lack of character distinction, typographic and design elements challenges , We began by analysing the icon and wordmark design, taking into consideration any inconsistency on board, Labinovation produced different variations of the new identity. The logo icon was refined further, in order to help Aphane Consulting to communicate its personality across each touchpoint, from marketing collateral to online platforms. The logo icon was inspired by the notion that bridges manage two important functions; compression and tension - pushing and pulling. Too much of either and they buckle or snap. Some companies initially feel an emotional antipathy to the conscious cultivation of their identity. The development and introduction of a new Corporate Identity brings about the clear implication that the organisation reputation will no longer look after itself; it must be cultivated and guarded as a corporate resource, as much as the organisation treasures and protects its investment, equipment, personnel and other resources.

© 2020 Aphane Consulting
Gauteng Head Office 60 2nd Avenue Alberton North Alberton 1448 P.O. Box 19964 Sunward Park 1470 T +27 11 907 6700 \ F +27 11 869 7434 Limpopo Region - Polokwane 26 A Bok Street Polokwane 0700 P.O Box 1065 Polokwane 0699 T +27 15 295 6068 \ F +27 15 291 5651
Designed by Labinovation
This is engineering
"Turning ideas into reality." Bridges manage two important functions: compression and tension - pushing and pulling. Too much of either and they buckle or snap. Aphane Consulting (AC) identity inspiration is all about balance. Aphane Consulting new identity Aphane Consulting takes a profound step. A step, where in the life of an organisation it reflects upon its own identity and analyses itself critically. It questions its appearance, its behaviour and more importantly, its image. Self-assessment that concludes with inadequacy, requires courage to rectify the situation with determination and discipline. Previous identities presented some colour, lack of character distinction, typographic and design elements challenges , We began by analysing the icon and wordmark design, taking into consideration any inconsistency on board, Labinovation produced different variations of the new identity. The logo icon was refined further, in order to help Aphane Consulting to communicate its personality across each touchpoint, from marketing collateral to online platforms. The logo icon was inspired by the notion that bridges manage two important functions; compression and tension - pushing and pulling. Too much of either and they buckle or snap. Some companies initially feel an emotional antipathy to the conscious cultivation of their identity. The development and introduction of a new Corporate Identity brings about the clear implication that the organisation reputation will no longer look after itself; it must be cultivated and guarded as a corporate resource, as much as the organisation treasures and protects its investment, equipment, personnel and other resources.
Gauteng Head Office 60 2nd Avenue Alberton North Alberton 1448 P.O. Box 19964 Sunward Park 1470 T +27 11 907 6700 \ F +27 11 869 7434 Limpopo Region - Polokwane 26 A Bok Street Polokwane 0700 P.O Box 1065 Polokwane 0699 T +27 15 295 6068 \ F +27 15 291 5651
This is engineering
"Turning ideas into reality." Bridges manage two important functions: compression and tension - pushing and pulling. Too much of either and they buckle or snap. Aphane Consulting (AC) identity inspiration is all about balance. Aphane Consulting new identity Aphane Consulting takes a profound step. A step, where in the life of an organisation it reflects upon its own identity and analyses itself critically. It questions its appearance, its behaviour and more importantly, its image. Self-assessment that concludes with inadequacy, requires courage to rectify the situation with determination and discipline. Previous identities presented some colour, lack of character distinction, typographic and design elements challenges , We began by analysing the icon and wordmark design, taking into consideration any inconsistency on board, Labinovation produced different variations of the new identity. The logo icon was refined further, in order to help Aphane Consulting to communicate its personality across each touchpoint, from marketing collateral to online platforms. The logo icon was inspired by the notion that bridges manage two important functions; compression and tension - pushing and pulling. Too much of either and they buckle or snap. Some companies initially feel an emotional antipathy to the conscious cultivation of their identity. The development and introduction of a new Corporate Identity brings about the clear implication that the organisation reputation will no longer look after itself; it must be cultivated and guarded as a corporate resource, as much as the organisation treasures and protects its investment, equipment, personnel and other resources.
Gauteng Head Office 60 2nd Avenue Alberton North Alberton 1448 P.O. Box 19964 Sunward Park 1470 T +27 11 907 6700 \ F +27 11 869 7434 Limpopo Region - Polokwane 26 A Bok Street Polokwane 0700 P.O Box 1065 Polokwane 0699 T +27 15 295 6068 \ F +27 15 291 5651